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Project Highlight: Shore Smoke Labels by Jed Eduave

Garner Group Marketing always believes that good design means good business. And recently, we’ve completed a successful label design project with Shore Smoke Seasoning.

Rebranding your business is a tricky but important process to stay competitive. 

And the best place to begin is to invest in good design.

Shore Smoke Seasonings began its rebranding with a new website. Following the launch of their website, we discovered that it is past time to upgrade their labels.

After a few sessions of calls and emails, we are proud to announce the new labels of Shore Smoke Seasonings.

This is their previous label:


Shore Smoke old label

This is the redesigned label:

label redesign

Designed by our head of Graphic Design, Jr Eduave; his first basis was from their company design style. 

“When it comes to graphic design, research is essential. I have to look at the top trends in their industry and of their products, as well as doing competitor research”.

On the other hand, the client’s active participation is also a big factor in achieving their vision. 

“Communication is also essential. The more specific the instructions, the faster the designer can arrive at what kind of design they want,” he added.

Ryan and Nicole Stevenson, creator and owner of Shore Smoke Seasonings, are in tune with their goals, and it has sped up and simplified the project.

Finally, patience is also another key. Discussing the timeline before the start of the project is very helpful for both the designer and clients to avoid rushed output.

Why does product label design matter?

From walking along grocery aisles to scrolling through online shopping apps, consumers always consider beauty in their purchase decision process when they look at products. 

This implies that your design can ensure a customer’s first interactions with you are memorable.

Once you’ve established a good first impression, your product will have a competitive edge over others. A good product design also helps build credibility. Consumers can see how much effort a company puts into its product design.

If you want your products to stand out, you must invest in a good and eye-catching design.

If you are a small business, you might ask: IS IT WORTH IT?

Definitely. As long as you invest in a graphic design agency that has proven their creativity and professionalism in the field.

It’s time to modernize your business!

Attracting customers has never been easier as long as you are in the hands of a graphic design agency that knows what they are doing. 

At Garner Group Marketing, we understand the value of using design to communicate effectively with your target audience, whether on a product label, brochure, or business card.

Every product we produce goes through an efficient procedure. We will dive deeper through discovery and research to develop outputs that go above and beyond our client’s expectations. 

Are you ready to take your business to the next level? Let’s talk about it. 

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