Our CTV advertising agency develops media plans and CTV advertising strategies that help our clients run targeted and highly measurable advanced TV campaigns.
We make it easy for you to leverage first- and third-party data, look-alike models, and cross-device targeting tactics to engage with high-value audiences on the big screen with no minimum media commitments or long-term contracts. We provide targeted access to your audience wherever they engage with on-demand video, including through Roku, Sling, Apple TV, Amazon Fire Stick, DirecTV Now, and many other emerging OTT devices.
What is OTT and CTV?
OTT stands for ‘over-the-top.’ It refers to TV content streamed over the internet without the need to be subscribed to a traditional cable box service. CTV is a subset of OTT and stands for ‘Connected TV.’ Essentially, CTV refers to the type of device on which OTT content is viewed.