What is Reputation Management?
Customer reviews are, in essence, one of the most effective aspects of marketing you can do to increase sales in your company.
The problem is that you have little control over who, what, when and where these reviews happen. Reputation management gives you insight into this mysterious corner of the internet. Here’s some quick facts about reviews.
- 93% of customers say that their buying decisions are influenced by online reviews.
- 68% of consumers will read four or more reviews before they can trust a business, says Bright Local.
- According to MOZ’s Local Search Ranking Factors Survey, online reviews are thought to make up 10% of how Google and other search engines decide to rank search results.
So if I haven’t convinced you how important online reviews are yet, just take into consideration that one recent survey stated that 84% of shoppers trusted online business reviews as much as recommendations from family and friends! That’s powerful!
So what happens when you get a bad review? Our Reputation Management System will alert you immediately and we can work together to combat the situation. Don’t let a bad review just sit there in cyber space because people will read it and will turn away from your business because of it.