I’m sure if you have been in business for any length of time that you have run across an unhappy customer and despite your best efforts still left you a bad review on Google, Yelp, Facebook or one of the many review sites out there. Let me tell you what one of my clients did when they got one.
Hollie and Clint run a Martial Arts School and deal with hundreds of families throughout the year. Last Summer they were on pace for their biggest and best Summer Camp ever however they had one child that was acting violent and using profanity in front of the other kids. After multiple warnings and conversations with the child’s parent, they eventually had to remove them from the program and even refunded their money.
In spite of all that, the parent left an extreme slanderous review on every platform out there. In 8 years in business this was their first 1 star review. What happened next was amazing. Because they are great people and have built a great business, they simply sent an email with links to all the sites where that displayed this one bad review asking their students to please go on there and support the business.
At the time they had about 30 reviews on each of the major platforms. After sending that email, their families went crazy posting reviews. They added 34 additional reviews plus many people went on that 1 star review and gave their own testimony defending the business and business owners. Now when people check out that one star review, they will also see a bar-age of positive reviews refuting it.
Since it is extremely hard to remove these negative reviews you should do a few things to prepare when something like this does happen.
- Hire Someone, like Garner Group Marketing 🙂 to monitor and track your reviews across multiple platforms.
- Know how to send an email with the links to the review url so that your customers can do it easily. (If it’s too hard to write a review, they will move on)
- Consistently ask your customers for reviews.
- NEVER BUY THEM (even though this is very tempting)
If you are not sure how to send your clients links asking for reviews here is a quick run down.
Google Review Link Process: (From Google)
- On your computer, search for your business on Google.
- Find your business listing and click Write a review.
- Copy and paste the URL you see in your address bar.
Here is what mine looks like –> https://www.google.com/search?ei=jEjOWtveBo_k_Ab4x5r4BQ&q=garner+group+marketing+Salisbury&oq=garner+group+marketing+Salisbury&gs_l=psy-ab.3..38.20968.22600.0.23322.214.171.124.0.0.0.72.6126.96.36.199….0…1c.1.64.psy-ab..0.10.638…0i22i10i30k1.0.SPBtL5k5QLI#lrd=0x89b90478cc52840d:0x131c607a10f9fe6,3,,,
When customers click your link, they’ll be able to rate your business and leave a review.
Facebook Review Link Process: (From Facebook)
People visiting your Page need to be logged into to be able to leave a review. If someone is logged into Facebook you can share a link to the review section of your Page so they can leave a review:
If you need to turn this feature on follow the steps below to allow reviews on your Page if you’re an admin.
1. Navigate to the settings tab of the Page.
2. Under general settings click edit on reviews section
3. Edit the option to “Allow visitors to review this Page” or “Disable reviews”
4. Click save changes after making the selection
Check out the screenshot below for reference
Then if you want to create the link it’s pretty simple:
Just go to your page and click on the Review Tab and copy and paste the url at the top.
It would look like this -> https://www.facebook.com/pg/GarnerGroupMarketing/reviews/
I personally like to use Bitly to help shorten the links. They have a great customization ability to still make your links look good.
If you have something nice to say about me then go online and let me know! 🙂 Here are mine!
If you would like to hire someone to manage this plus do some local SEO work on your existing website, I have packages starting at only $1 a day. Just click the button below to check out the SEO options and get a FREE local SEO report sent directly to your email.