With most consumers researching businesses online before making purchases, having an active and visible website to promote your business has gone from being a nice-to-have to a must-do!
Recent statistics show that approximately 71% of small businesses have a website, if you’re among the 29% that still do not have a website then it’s time to catch up.
There are plenty of creative and fun ways to attract and engage your customers.
In this article, we will reveal ten proven ways to promote your business online and amplify your marketing efforts.
Why is promoting your business important?
Promoting your business helps attract new customers, generate sales, and get your brand noticed.
Let’s say you run a local boutique that sells handmade jewelry. If you don’t promote your business online, only a few people in your local area may be aware of your products.
Yet, by showcasing your unique designs through social media and optimizing your website for search engines, you reach potential customers beyond your local area.
Moreover, expanding your customer base and offering special promotions through email marketing can boost your revenue.
10 Proven Ways to Promote Your Business Online
1. Implement search engine optimization (SEO)
At its core, search engine optimization (SEO) is about improving the visibility of your website and content in search engine results pages (SERPs), intending to drive more traffic to your site.
But it’s not just about increasing traffic. SEO is also about attracting the right kind of traffic.
By using relevant keywords and meta descriptions, you can enable your website to appear at the top of Google results.
Thus, increasing the chance of potential customers finding your business before they even leave their homes.
Implementing SEO strategies requires ongoing attention and optimization, not just a one-time task. But with 82% of businesses claiming positive impacts on their business, the effort is worth it for the long-term benefits.
2. Connect with your target audience via social media
There’s no denying that social media has become a part of our daily lives.
Whether it’s sharing OOTDs or staying connected with family and friends, it’s hard to imagine a day without scrolling through feeds.
But social media isn’t just for personal use. It has also opened up new opportunities for businesses to promote their products and services.
On the other hand, consumers agree that social media platforms like Facebook, Instagram, Twitter, and LinkedIn enable them to interact with brands and companies.
However, with so many social media platforms out there, finding the ideal platform for your business can be a daunting task so it’s important to understand that ‘one size does not fit all.’
With careful consideration and planning, you’ll be sure to find just what your company needs. To help you jumpstart with your plan, here are the top social media platforms you should use and their marketing advantages:
Facebook can be used for creating a business page, posting updates about your products or services, and engaging with followers through comments and direct messages.
Instagram can be used to showcase your products through stunning visual and influencer collaborations.
Twitter is a great platform for engaging in real-time conversations and connecting with potential clients.
LinkedIn is the perfect platform to establish yourself as an industry expert and build professional networks.
A well-planned social media strategy that aligns with your business goals, can help you connect with a wider audience, build relationships, and promote your business in a more personal and authentic way.
3. Create a strong content marketing strategy to promote your business
Content marketing is a subtle yet effective approach to attracting people to your online business.
It is the art of creating valuable, informative, and relevant content that appeals to your target audience. The goal is to educate and entertain to establish your brand as a trusted authority in your industry.
The content you create can be in the form of blog posts, videos, infographics, case studies, and more. No matter what form of content you choose, make sure that it aligns with your niche.
Content marketing generating over three times the leads of outbound marketing and costing 62% less, makes it a practical way for businesses to reach their target audience without using expensive outbound marketing methods.
70% of people prefer to learn about a company through content rather than advertisements. Which is why it is essential to create engaging and informative content that resonates with your audience.
By regularly publishing blog posts, businesses can increase their website traffic and receive 97% more links compared to those who don’t. Most importantly, the content continues to attract visitors even long after it’s published.
If you want to grow your business, get creative and start producing content that your audience will love.
4. Build an email list to promote your business to your subscribers
With 4.3 billion email users globally and projected growth of nearly 6% by 2025, the potential impact that email can have in connecting with current or prospective customers cannot be understated!
It’s no wonder why email remains such a vital part of any marketing plan.
By using email marketing, businesses can easily send targeted emails to subscribers who have already expressed interest in their products or services.
Moreover, email allows businesses to connect with customers 24/7, regardless of their location or time zone.
To make the most of email marketing, businesses can use a variety of techniques to engage subscribers. Some of these techniques include lead magnets, opt-in forms, personalized emails, and clear call-to-actions.
By implementing these techniques, businesses can effectively nurture leads and convert them into paying customers.
5. List your business on online directories
Online directories can make your business more visible and credible.
Think of them as digital phone books with information about businesses. And the best part? They’re free!
Listing your business on directories like Google My Business, Yelp, or Bing Places makes it easier for people to find you. Be sure to include your business name, address, phone number, website, and hours of operation accurately.
Having complete and accurate information on these directories signals to people that your business is legitimate. Since 97% of consumers learn about a local business online, every business owner needs to take advantage of these free resources.
So, list your business on as many directories as possible to promote your business and reach more people.
6. Partner with affiliates to promote your business
Affiliate marketing is like having a friend recommend your business to others. It’s a collaborative approach for businesses to boost their growth by working together.
This marketing strategy can be incredibly effective, with the average affiliate marketer earning over $53,000 annually.
The concept is simple: pay other people, known as affiliates, to promote your products or services.
The key to success is to find affiliates who have a relevant audience and can effectively promote your products. You may start searching for influencers on social media platforms and reach out to them.
One of the biggest advantages of affiliate marketing is you can tap into new audiences that you may not have reached before.
Plus, you only pay your affiliates when they bring you actual sales or leads.
Affiliate marketing can also improve your website’s search engine rankings by getting valuable backlinks.
You can provide affiliates with marketing materials like banners and links, and set up a commission structure that motivates them to drive sales or leads.
Stay in touch with your partners, provide them with updates, and offer support when needed.
7. Optimize your website for mobile devices
With mobile usage on the rise, you can’t afford to make a bad impression.
Over 60% of users won’t give your site another chance if it doesn’t load quickly and reliably; even worse, 40% will visit a competitor’s site instead!
But on the brighter side, 88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours.
These statistics highlight the importance of optimizing your website for mobile devices to attract and retain potential customers.
That said, if your website is not optimized for mobile devices, it can negatively impact your online presence.
Mobile optimization ensures that your website is accessible and easy to navigate on smaller screens. This improves the user experience and encourages visitors to stay on your site longer.
It’s worth noting that Google prioritizes mobile-friendly websites in their search result. Therefore, optimizing your website for mobile devices can ultimately increase online visibility and drive more traffic to your website.
8. Write a guest post on industry websites
Guest blogging is the process of writing articles or blog posts for other websites in your industry that have a similar target audience as your business.
By tapping into the readership of a larger and more established website, you can gain exposure to new audiences and brand awareness.
Therefore, you can leverage the audience of the host website to promote your brand and drive traffic back to your website.
Guest blogging can also lead to building relationships with other bloggers and websites in your industry, enabling you to collaborate on future projects or partnerships.
To get started, you can begin by identifying reputable websites in your industry that accept guest contributions.
Reach out to them and submit your pitches for interesting yet informative content that provides value to their audience while promoting your business.
Do not forget to read their guidelines and requirements to make sure that your content is aligned with their standards.
9. Use pay-per-click (PPC) advertising platforms
The power of PPC Advertising is it can generate website traffic. How can PPC do that you ask?
PPC is like a vending machine for website traffic. You put in some money, choose your target audience, and watch as the visitors come pouring in.
PPC advertising targets users based on their location, interests, and search terms they use. As a result, you can reach people who are actively searching for products or services like yours, regardless of where they are located.
Creating an effective PPC campaign involves choosing the right keyword, creating concise and compelling copy, and a landing page with a prominent call to action.
PPC advertising can also help you track real-time results by using Google Analytics or other tracking tools. You can see how many clicks your ads are getting and how many of those clicks are turning into sales.
Knowing this data will help you make informed decisions about your online advertising strategies.
10. Create engaging videos to showcase your products and services
Video marketing has completely changed how businesses attract traffic to their websites, and it’s not difficult to see why.
A remarkable 87% of businesses saw an increase in website visits after creating and sharing videos of their products and services.
Given that most consumers share videos after watching something that interests or informs them, it confirms that video content has an impressive ability to capture people’s attention and spark their curiosity.
Create videos that tell a story and deepen relationships with your audience. Showcase product demos to illustrate all the features, develop how-to clips, or share heartwarming customer stories that speak for themselves!
Regularly sharing videos will not only help promote your business but also build trust in your brand as you go.
Transform your business into a success story
Garner Group Marketing has proven strategies to skyrocket your online presence and reach a wider audience.
Say goodbye to the guesswork and let us handle the hard work. Our team provides tried and tested strategies that will help you achieve real results and take your business to the top.
Don’t wait any longer, contact us today to learn more about our services and how we can help you promote your business and achieve your goals!