About Justin Garner

I have been self employed since 2003 but have been an entrepreneur since I was a young boy. My first real business was a Martial Arts School. It was very successful but not without it’s ups and downs. I opened it at 23 years old and was super successful right out of the gate breaking organization records and doing some incredible things. After an attempt at expanding into multiple locations, I learned several very valuable lessons and have applied them to all aspects of my life. I then went on to become a business coach for hundreds of Martial Arts Business Owners across the nation as well as manage the web design, digital marketing and advertising for multiple companies and brands. In 2014, my first son was born and changed my life. Since then, I made the decision to form Garner Group to create a company around my gifts of teaching, coaching and marketing. I wanted to help impact as many business owners as possible by affecting change in either their mindset or skill-set. I am overwhelmingly blessed to able to share my gifts and talent with multiple industries such as: Martial Arts Schools, Gymnastics Academies, Dance Schools, Medical Supply Manufacturers, Various Online eCommerce Stores and more.

Did WikiLeaks Prove the CIA Is Working With Facebook?

On Tuesday, March 7, 2017, WikiLeaks dumped the largest data dump of CIA documents in history. While WikiLeaks themselves only provided a write up and press release about the CIA’s capability to hack into iPhones, Androids, windows phones, computers, cars, smart tv’s and other networked devices they released over 8,500 documents in all. While many news outlets are slow to call these documents credible, WikiLeaks has had the privilege of releasing documents, over the past 10 years, without being debunked as producing false documents. Supposedly they are calling on journalists to dig through the trove of information to cover the different topics of the dump. WikiLeaks also states that this is only 1% of the information they possess.

WikiLeaks President, Jullian Assange

Since the release of this information, the media has gone crazy to cover the shock of our invasion of privacy. While I value our right to privacy and I completely denounce the practices of the CIA spying on American citizens, I must ask; Aren’t we already moving to a society with less and less privacy? I mean in today’s world, our lives are publicly displayed on Facebook and other social media channels already. Billions of us choose voluntarily to share many of our private moments on the web. Topics such as birthdays, relationship status, milestones, photos and video provide a window into our world unlike anything we have seen before. Even the phrase “Facebook Official” has made it’s way into our lives as to say that It’s not official until you post it on Facebook.

As a Facebook advertiser, I can share that Facebook never gives me details, such as names, addresses, phone numbers, and/or email addresses about the audience that I target, yet offers me the ability to target you based on your interests that Facebook has recognized. There are thousands of interests to choose from when creating an audience to show my promotion to. I can choose such interests as “Rock Music” and my ad will appear in your newsfeed if you have interacted with rock music pages, or posts. Likewise, if you are an avid golfer, I can choose to target you by selecting the interest “golf.” I could target you based on your job title, household income, geographic area, age, gender and even the device you use to read this very post. Although this is an over-simplistic description of Facebook targeting, it does demonstrate the amount of information that Facebook knows about us. As of today, 1.6 Billion people from around the globe have a Facebook account. That makes Facebook one of, if not the largest database in the world that stores that much information about us individually. We would be naive to believe that U.S. government agencies are not trying to work with the global giant, headquartered in California. Even Mark Zuckerberg is aware of their potential to spy on his conversations.

Photo of Mark covering the mic and video camera on this laptop.

Many can argue, that if you are doing nothing wrong, you shouldn’t have anything to worry about. I couldn’t disagree more. While I don’t mind Facebook collecting this data on me, what they do with it is where I draw the line. If it’s used for ad targeting, I’m completely ok with that. Companies around the world pay marketing firms big money to find their potential target market. Facebook is a beautiful tool and one that I hope never goes away. It is far less expensive to find your target market and one that gives advertisers like me the ability to adjust the ads in real time to make sure it’s the right message.

What would you do if WikiLeaks released information that the CIA or another government agency are working with Facebook? Would you delete your account? Would you switch to another Social Media platform? Would you go completely off the grid? Please comment below.

By | March 11th, 2017|News, Sales/Marketing|0 Comments

Facebook Killed The Radio Ad

Imagine a marketing world where you can create an ad for TV or Radio and run it for a day to test the results. Then after the results came in, you could change it or tweak it and test it again for another day. And continue this process until you get your desired results.

Then you could pick the exact target market that sees your message. I’m not talking about selecting what channel your ad is shown but quite literally selecting the specific people that are watching or listening to that channel. The TV and Radio stations sell space based on their viewers. But if the station has 1 Million viewers and you are only looking for 200,000 of them that are interested in things related to your product then why should you pay for the entire 1 million viewers? With Facebook, you don’t have to. You literally get to pick, “I want to pick fans of ESPN but only those who like Soccer.” Or “I want to pick fans of HGTV but only those who like Fixer Uppers.” While the TV salesman can tell you that you can show your ad during these topics or shows, what you find is that if you are lucky enough to find an opening you pay a SUPER PREMIUM for them because they only have limited space. This alone generally puts this form of advertising out of reach for the average small business.

The channel matters but in my 20+ years in Sales and Marketing, I have found that, unless you have a bad reputation, the main reason people don’t respond well to your promotion is that your offer isn’t good enough to cause them to take action. With that said, sure, if your message is written poorly or if your video is of low quality or if your printed ad is not eye-catching, you could see a negative effect to the response of the promotion. Think about this. If someone gave you a piece of paper with these words on it… “Free Car to the First 15 people that arrive before 10am tomorrow morning.” Would you care if the paper looked pretty? As long as the paper told you what the offer was and where you could get it, I would bet that it would tempt you to show up to see if you were one of those lucky 15 people. The quality of the offer will always trump the quality of the production.

So speaking of offers, today, a FREE trial is almost expected in the Service sector. So to offer a Free 1 day trial may not be appealing enough for them to act. However, extend it for 14 or 30 days and limit it to a certain date or number of free trials given and now there is a real reason to act. Throw in some physical [Bonus] items and now we are getting somewhere.

In a commerce/product based business, one of the best strategies to employ is to offer a small “in demand” item to begin the relationship. In the online marketing scene this is called a “tripwire” and is essentially the equivalent to starting a relationship by asking someone out for coffee.

For many of us in business we fail to realize that business is not that much different than a relationship with your spouse or significant other. So ask yourself a question, if you were dating, what do you think the chances of getting a yes to a marriage proposal before introducing yourself? Zero right? What about asking for a serious relationship after the first date? Probably not likely, right? So, I’m sure you are getting the idea of where I’m going with this.

When you start off the relationship by giving first, you are more likely to make it to the first date. “Can I buy you a drink?” is a very common introduction. Most would likely say “yes” to that offer even if they aren’t quite sold on you just yet. Once they accept that offer, you can now begin a conversation and see if the relationship could move forward. It usually doesn’t take long to realize if a future date is possible. So by the time you ask, you probably already know the answer based on how the conversation goes.

Landing the date could be equal to landing the first sale. Now that looks different to everyone but it could be selling that first sandwich, selling that first car accessory, or even getting the real estate listing. It’s what you do now that really makes the difference. This is now the time to outshine the competition. Do you buy flowers? Make reservations at a high end restaurant? Open the door…whatever that looks like for you. For business, this is now where you will turn them into a long term customer or quickly show them how good the competition looks. Either way the hardest part is done and now you have to go above and beyond to keep them.

While this article could continue on discussing the next phase of the customer journey, I think it’s best saved for another time. For now, take your time constructing your promotion and remember that above everything else you do, YOUR OFFER HAS TO BE THE CENTER OF IT ALL. Then, create everything else around that.

By | August 9th, 2016|Sales/Marketing|0 Comments

8 REASONS BUSINESS’ SHOULD USE SOCIAL MEDIA

Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms in the right way, however, takes experience.

 

The Importance of Social Media for Web Traffic

  1. Social media posts can be used to drive targeted traffic. Launching a new product or service on your website is great but how are you going to tell the world about it? I mean without attention your new product or service will cost you in the long run. That’s where a well-placed social media posts can make all the difference. We’ve seen a single post on Facebook drive over 10,000+ visitors in one weekend and posts to Twitter and LinkedIn can take a product or service page that was consistently earning a handful of visitors a day and increase it exponentially to hundreds or even thousands of FREE Organic visitors. Who wouldn’t want to capitalize on that
  2. Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).
  3. If you’re doing it right, social media will lead to real relationship building. Part of what makes things like Twitter and Instagram marketing great is the interaction with your customer base. This would be a great resource for Market Research.  What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites? This information is priceless and just a few years ago, would take a large firm and thousands of dollars to acheieve. 
  4. Having a quick return on investment (ROI).  Many marketing strategies require big budgets that small and medium businesses simply cannot afford. If you want to air a commercial on television, prepare to reach deep into your pockets. Generating FREE and Paid traffic on Social Media is quickly become the “go to” place for businesses of all sizes. 

Social media, however, has an extremely low cost of entry that makes it easy for you to get a quick return on your investment. It’s completely free to set up accounts with Facebook, Twitter, Google+, and most other sites. Once you have your profiles established, you will need to spend some money making your posts more visible to people who might want to follow your business. The expense, however, is remarkably low, even compared to the amount you would spend on a radio ad.

Of course, there’s a lot more to social media marketing than just setting up an account. You also need someone to manage your accounts so you can interact with potential customers, update your business’s information, and take advantage of marketing tools.

“Since we started using Facebook, both FREE and Paid Advertising, we’ve seen a huge increase in our business. The best part is that it is trackable. We know exactly what our ROI is each month from our efforts.” – The Hamms, Small Business Owners

The Importance of Social Media Marketing for Brand Image

  1. You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).
  2. A strong social media presence builds brand loyalty. A report published by Texas Tech University found that brands with active social media profiles have more loyal customers. It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.

The Right Social Media Marketing Strategy Can Help You Slay the Competition

  1. Your competition is getting social, so you should too. Did you know that 91% of brands are using more than one social media platform? This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.

8. The social media marketing arena is a (fairly) level playing field.Some brands may have bigger ad budgets than others, but all companies start off on pretty equal footing when it comes to social media marketing. The people and brands who thrive and go viral are those with the most clever, attention grabbing tactics and the most useful, link worthy content. In short, they’re providing value to their target audience while also showing personality and being entertaining. If you want to get lots of traffic and really increase your sales online, you’re going to have to outwit, outnetwork and outwrite your competition while offering superior products and customer service. Isn’t that what business is all about, anyway?

Hopefully by now you see the importance of getting your company on Social Media. For a free social media audit or a social media Q & A please call us at 912-358-8616 to schedule.

By | June 20th, 2016|Sales/Marketing|0 Comments
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